It's easy to fall into the trap of spending hours crafting the perfect Reel or chasing viral content. I equate it to going to the casino and putting all your hard-earned money into the slots. The big payoff is enticing but unlikely. While visibility is important, it shouldn't come at the cost of developing a sustainable business.

Did you know? Tucked away in the heart of downtown Manhattan, one of New York's most luxurious hotels is harboring a secret wellness revolution.